Cookies
Every cookie and storage key this site can put in your browser, what it is for and who reads it. Nothing optional is set until you say so.
Last changed 11 November 2026
Your slip
- NeededAlways on
- Remember meOff
- StatisticsOff
- AdsOff
The short version
Say no, and the only thing I keep is your no.
The site works without cookies. When you answer the cookie slip, I store that answer so I don’t ask on every page. If you use the light and dark switch, your browser remembers that too. A few notes last only until you close the tab, such as the name on a quote you are writing. Everything else is off until you switch it on, and you can switch it off again here or from the footer of any page.
I ask again after 6 months, or sooner if this list changes.
What can be stored
Four groups. The first is always on because the site needs it. The other three are yours to switch.
| Name | What it is for | Kept for | Who reads it |
|---|---|---|---|
| NeededAlways on. The site needs these to work. | |||
| w0-consentCookie | Your answer on the cookie slip, so I don’t ask on every page. | 6 months | This site |
| w0-themeLocal storage | Light or dark. Set only when you use the switch. | Until you clear it | This site |
| w0-quoteSession storage | A quote you are building, so a reload doesn’t wipe it. Used only while Remember me is off. | Until you close the tab | This site |
| w0-quote-forSession storage | The name you type on a quote on the pricing page, so a reload keeps it. | Until you close the tab | This site |
| w0-v3-oncew0-v3-changew0-penw0-tallySession storage | Small things kept while you look around: whether the page-change sweep has already played this visit (it plays once), a page-change style you try, another ink colour, the count on a counter in Explorations. | Until you close the tab | This site |
| w0_ | My own login to the admin pages. You will never get this one. | 14 days | This site |
| Remember meOff until you say yes. | |||
| w0-meLocal storage | Your name, company and quote, the sector and service you looked at, your last page and a visit count. | 12 months after your last visit, or until you press Forget | This site. It stays in your browser. |
| w0-setSession storage | Which of the main pages you have opened in this visit. | Until you close the tab | This site |
| StatisticsOff until you say yes. | |||
| ph_ | A random visitor and session ID, so visits can be counted. The same record is also kept in local storage. | 1 year | PostHog (EU cloud), through this site’s own address |
| __ph_ | That you said yes to statistics. | Until you take it back | PostHog’s code on this site |
| ph_ | Tells one tab from another within a visit. | Until you close the tab | PostHog’s code on this site |
| AdsOff until you say yes. | |||
| _gcl_ | Google Ads links a visit to an ad click. | 90 days | |
| _ga_ga_ | Google Analytics tells visitors apart. Set only if you also allow Statistics. | 2 years | |
| _fbp_fbcCookie | The Meta Pixel keeps a browser ID, and the ad click that brought you here. | 90 days | Meta |
| _ttp_tt_ | The TikTok Pixel keeps a browser and session ID to match visits to ads. | Up to 13 months | TikTok |
| tt_ | The TikTok Pixel’s current session. | Until you close the tab | TikTok |
| apolloAnonId<id>_ | Apollo.io keeps a random visitor ID and a queue of page views, to work out which company a visit came from. | Until you take it back or clear it | Apollo.io |
A cookie travels with every request to the site. Local storage and session storage stay in your browser and are read by code on the page. The ad companies name their own cookies and change them now and then; the rows above are what their tags set today, and I update the list when I see a change.
What I remember about you
With Remember me on, I note what you tell me and what you read. It stays in your browser. Wipe the sheet whenever you like.
Reading the sheet.
Changing your mind
Open the slip again whenever you like. Switching a group off removes what it stored, at once.
Use the button here, or Cookie settings in the footer of any page. Tags that were already running are told to stop, their cookies are deleted, and the next page you open loads without them.
Your browser can also block or clear cookies for any site. Clear this site’s cookies and I’ll ask you again, because the answer went with them.
Questions
There is one person to ask, and he reads his own email.
Write to hello@theweb0.com. What I do with personal data beyond cookies is on the privacy page.