Work
Seven projects for web0 clients and six roles as a staff design engineer. Every figure says what it counts, and the arithmetic behind it, with each input and its source, is one click away.
Start here
Two web0 clients and one staff role. Each has a public price or a public scale, so you can hold my arithmetic against your own funnel.
Impact
About 50 more paid reservations for every 10,000 visitors.
Each reservation is a $200 deposit, so that is about $10,000 more for every 10,000 visitors.
This scope at today’s published price: from €28k, 5–7 weeks.
Impact
About $4,100 in new annual recurring revenue for every 10,000 visitors.
Counted from sign-ups that become paying teams on Pro, at $6 a seat a month.
This scope at today’s published price: from €16k, 3–5 weeks.
Impact
About 500 companies for each 10% difference in sign-up conversion, since launch.
Built as a staff design engineer on the Lightfield team. What a 10% difference in sign-up conversion is worth at Lightfield’s public scale.
Stated by the co-founder
Under 3 weeks
Staff design engineer at Profound
A brand, a product walkthrough and a website, from brief to live. “We shipped in under 3 weeks.” James Cadwallader, Co-founder. The time is credited to the whole team, and it is their statement, not mine.
Read the Profound caseThe full ledger
Thirteen cases. Write your project on the first line and the pen ticks the ones like it.
Write it on the line, or pick one above. I’ll tick the cases like yours.
Projects I took on as web0, start to finish, for the client’s own team.
HaloDental equipmentBrand, website, ecommerceClient projectImpactAbout 50 more paid reservations per 10,000 visitors
PlaneProject management softwareWebsiteClient projectImpactAbout $4,100 in new annual recurring revenue per 10,000 visitors
ProgramaSoftware for interior designersWebsiteClient projectImpactAbout $8,100 in new annual recurring revenue per 10,000 visitors
MindtripAI travel planningDesign, developmentClient projectImpactAbout 95 more sign-ups per 10,000 visitors
EscapeSpecialty coffee roasterStrategy, design, ecommerceClient projectImpactAbout C$2,200 more revenue per 10,000 visits
ErthosBiomaterialsProduct direction, websiteClient projectDelivery Product direction and the site. In the co-founder’s words: “hit every milestone”.
DutenWashroom fittingsWebsiteClient projectDelivery A six-finish picker, the spec beside each product, four languages.I was on these companies’ own teams. The work belongs to the team. Each page says which part was mine.
LightfieldAI-native CRMStory, websiteStaff design engineer at LightfieldImpactAbout 500 companies for each 10% difference in sign-up conversion, since launchProfoundAI search startupBrand, product, websiteStaff design engineer at ProfoundStated by the co-founderUnder 3 weeks from brief to live, for the Profound team
FiberyWork management softwareBrand, product, websiteStaff design engineer at FiberyImpactAbout €14,400 a year for each extra point of free-to-paid, per 1,000 new workspacesWith 10 seats a team on Standard.
HersTelehealth for womenBrand, website, ecommerceStaff design engineer at Hims & HersDelivery Brand, website and buying flow, from the treatment grid to checkout and order status.
HimsTelehealth for menWebsite, buying flowStaff design engineer at Hims & HersDelivery The Hims home page and buying flow, with intake screens such as the BMI answer.
ClockwiseAI calendar assistantProduct, UX, websiteStaff design engineer at ClockwiseDelivery UX for key product flows and the website. The product closed in March 2026.Private work
Two internal tools, shown as recreated screens, and one product of my own that is still a prototype.
What clients say
Three web0 clients, quoted in full.
“Elite work. web0 tightened our messaging, elevated the design, and delivered a site that feels premium and runs smoothly. We saw stronger engagement and cleaner conversion flow within weeks.”
David KhouryVP of Marketing, HaloRead the Halo case “Design and development from one person, delivered on time. Responsive, switched priorities quickly when needed, and the final experience finally matches the brand.”
Andy MossFounder, MindtripRead the Mindtrip case “Fast, thoughtful, and genuinely easy to work with. Nailed the product direction, hit every milestone, and kept us moving without any chaos.”
Nuha SiddiquiCo-Founder, ErthosRead the Erthos case Every launch gets a stamp. I take 2 projects at a time, at a fixed price from €8k, agreed before any work starts.