A website that does the selling.
I design and build the site your buyers read before they ever talk to you. One person does the thinking, the design and the code, at a price fixed before I start.
| What you buy | From | Usual time |
|---|---|---|
| Landing pageOne page, designed, coded and live | €8k | 1–2 weeks |
| WebsiteUp to about 6 pages, with a CMS and a handover | €16k | 3–5 weeks |
| Brand + websiteThe brand identity and the website, in one go | €28k | 5–7 weeks |
Week one is a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full. Prices excl. VAT.
Scope
What you get, and what you don’t.
Included
- Up to about 6 pages, designed and built by me
- The words: structure for every page, and an edit of your copy
- A CMS your team can edit without me, and a handover
- Built in Webflow, Framer or Next.js, whichever fits the job
- Analytics and conversion tracking, set up before launch
- Redirects from every old URL, so search traffic follows you
- Built to WCAG 2.2 AA and tested with a keyboard and a screen reader
- Domain, hosting, CMS and code in your accounts from the day you carry on past week one
Not included
- Logins, dashboards and workflows. That is product work, priced on that scope.
- Photo shoots and film. I direct them or work with what you have.
- Paid ads and ongoing SEO. I build the site so both have something to work with.
- Translation. I build the language switch; the translation is yours.
- Hosting and tool subscriptions. They are billed to you, by them.
Anything under “Not included” can be added. It changes the quote, and you see the new number before I start.
Price
What moves the price.
Moves the price up
- More than about 6 pages, or page types I have to invent
- A shop, a language switch, or both
- 3D, film or interactive pieces made for the site
- A new brand at the same time (that is Brand + website)
Keeps it at the from-price
- Copy and pictures that already exist
- One person who decides, and answers within a day or two
- One language
- A platform your team already uses
The problem
The site looks fine. It just doesn’t sell.
You already paid for the traffic. Let’s keep it.
The usual story has two parts. The old site was put together three years ago and it shows. So you pay for a redesign, it comes back looking modern and premium, and the conversions stay flat.
Nobody hires a website for its looks. A buyer arrives from an ad, a search or a recommendation with one question: is this for me, and what do I do next? Most sites make them work for the answer, and they leave.
I start from that question. What the page says, in what order, and where the button sits come first. The design is there to make it believable.
The numbers
Plain words convert. Here is one public number.
Public benchmark
11.1%
of visitors converted on landing pages written at a 5th to 7th grade reading level. Pages written at a professional level converted 5.3%.
Source: Unbounce, Conversion Benchmark Report (opens in a new tab), 2024. More than 41,000 landing pages. Financial services was the exception. A public benchmark. It is not a result of mine and not a promise.
What would a €16,000 website have to do?
Type your numbers and the sum appears here.
Your numbers, your estimate. They stay in this tab: nothing is saved or sent.
Proof
Sites I designed and built for clients.
SectorDental equipmentRoleClient projectHaloBrand, messaging and the site with the shop inside it, for a maker of dental equipment.
SectorProject management softwareRoleClient projectPlaneThe marketing site for an open-source project tool. The home page opens on the real app.
SectorWashroom fittingsRoleClient projectDutenSix finishes, four languages, and the spec beside every product.
SectorSoftware for interior designersRoleClient projectProgramaA site for interior-design software that had to feel like a studio, not a spreadsheet.
Measure it
Every size, gap and colour here was decided. Check any of them.
The panel reads the real computed styles of whatever you point at: its type, its contrast against what is behind it, and whether a button is big enough for a thumb.
Your site gets the same treatment, before it gets a launch date.
- Size
- …
- Type
- …
- Ink
- …
- Contrast
- …
- Padding
- …
Read live from this page’s stylesheet, in your browser.
Week one
Hire me for a week first.
Fixed feeFive working days
Week one
€3,000counts toward your project
Refundable
If you stop on day fiveWeek one is a product of its own: five working days for a fixed €3,000, counted toward the project. You get the scope in writing, real screens and a live link. Then you decide.
- Day 1The scope, in writing
- Day 2First real screens
- Day 3A live link
- Day 4Your notes, my changes
- Day 5You decide
Stop at the end of week one and I refund it in full.
Questions
Questions people ask before the call.
I can’t promise a number, and anyone who does is guessing. What I do: write down today’s conversion rate before I start, fix the things that usually hold it back (an unclear offer, slow pages, a buried button), and leave you with tracking, so you can see what moved.
Every old URL gets a redirect to its new page, and titles, descriptions and structured data move with the content. You see the full list before launch. Rankings can move for a few weeks after any relaunch, and I can’t guarantee them.
You do. I edit it and shape it to the design. Writing from a blank page is quoted on top.
Yes. A website comes with a CMS and a handover, so your team changes text and pages without waiting for me.
Figma for design. Webflow, Framer, Next.js, React or Expo for the build. If your team already has a stack, I work in yours.
In week one. You see real designs within days of starting, not a strategy deck, and from then on you review the work on a live preview link every week.
Week one is the first week of the project, sold as its own sprint: a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full. The work from that week stays with me.
Yes. You talk to me and I do the design and the code. No account managers, no handoffs, no juniors learning on your project.
Yes, to move faster: research, first passes and boilerplate code. I don’t hand you its first draft. Every design decision and every line that ships goes through me.
Promises
Four promises, in writing.
Fixed price
No overrunsThe price on the quote is the price. If I underestimated, that is my cost.
Staged payments
Stop after any stageYou pay per stage and can stop after any stage.
Week one
Refunded if you stopWeek one is a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full.
Revisions
Until you sign offChanges inside the agreed scope of a stage are included until you sign it off.
A landing page starts at €8k. Week one costs €3,000, and you get it back if you stop there.