Two instruments

Free tools

Two instruments from my desk, for two questions worth settling before a first call: what is wrong with the site we have, and would a new one earn its cost back.

Price: Free
Email: Not asked
Account: None

Site readiness check

See how your page reads to people and to AI crawlers, and what to fix first.

Check your site

Bring: A web address. A competitor’s too, if you want them side by side.
Takes: A few seconds. Never more than fifteen.
Gives back: Two scores, your page as a marked-up drawing, and a fix list you can hand to a developer or a coding agent.

Payback calculator

See how many clients the work has to bring in before it has paid for itself.

Run your payback

Bring: What one new client leaves you, or for an internal tool, what the hours it saves are worth a month. Your traffic numbers, if you have them.
Takes: As long as it takes to type one number.
Gives back: A count of clients with the division shown, and the lift a new site would need at your traffic.

Free, and open.

No email, no account, and nothing you type is saved. I built them because you should be able to answer both questions before you talk to anyone, me included.

If the answers say you need a new site, you know where I am. If they say you do not, that is a good day too.