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Prices in euros, excluding VAT

The price is on the page. So is the math.

Two ways to work with me, both priced here. Each number comes with what it buys, what it leaves out, and the sum that checks whether the work earns its cost back.

Stop at the end of week one and I refund it in full.

SprintOne-off

A fixed project

A launch, a new site, a brand, a product. One scope, one price, a finish line.

from€8,000fixed

1–10 weeks from start to finish line, by scopeSee every scope

That’s a landing page. Seven more scopes are in the table, each with its own price.

MarathonRetainer

Every month

For teams that ship all the time. Design and code every month, from the same person.

from€7,500a month

A drop every week, until you stop. Pause for up to 45 daysWhat a month covers

A month is four weekly drops. No minimum term.

Every project starts here

Hire me for a week first.

By day five you can judge the work instead of the pitch.

Fixed feeFive working days

Week one

€3,000counts toward your project

Refundable

If you stop on day five

Week one is a product of its own: five working days for a fixed €3,000, counted toward the project. You get the scope in writing, real screens and a live link. Then you decide.

The refund rule

  • Tell me by the end of day five that you want to stop. You don’t owe me a reason.
  • I refund the full €3,000.
  • What I made that week stays with me.
  • Carry on, and the €3,000 is the first part of your first payment. It is never an extra.
  1. Day 1

    The scope, in writing

    The one-page scope you agreed after our call, turned into the week’s plan: what’s in, what’s out, the fixed price we settled and the dates. If a detail is off, we fix it before I draw anything.

  2. Day 2

    First real screens

    I design the part that matters most: the first screen of your site, the main flow of your product, the first directions for your mark. Your real words, no slide deck.

  3. Day 3

    A live link

    Those screens, built, on a private link. Open it on your phone. Forward it to whoever signs off the spend.

  4. Day 4

    Your notes, my changes

    You say what’s off, on a call or in comments. I change it and the link updates.

  5. Day 5

    You decide

    Carry on, and the fee counts toward the project. Stop, and I refund it in full.

I read sixteen studios’ sites before pricing this. None of them refunds the first week of a project.

Every scope

What each job costs, and what’s in it.

“From” is where a scope starts. “Usually” is where most projects of that kind land once the scope is written down. Prices excl. VAT.
  • Landing page

    One page, designed, coded and live

    From
    €8,000
    Usually
    €8k–€12k
    Time
    1–2 weeks

    In the price

    • One long page, designed and coded
    • Your copy, edited so it sells
    • One form or booking link, with analytics
    • Live on your domain

    Not in it

    • A CMS
    • More than one page
    • A brand identity

    What moves the price

    Custom illustration or animation, and integrations beyond one form.

  • Website

    Up to about 6 pages, with a CMS and a handover

    From
    €16,000
    Usually
    €16k–€26k
    Time
    3–5 weeks

    In the price

    • About six pages, designed and coded
    • A CMS your team can edit
    • Redirects from your old pages
    • Analytics, search basics and a handover

    Not in it

    • Copy from a blank page: I edit yours
    • A brand identity
    • Shops, logins and payments

    What moves the price

    Pages past six, how much copy needs writing, and integrations such as a CRM or a booking system.

  • Migration

    Your site moved to a modern stack, every URL kept or redirected

    From
    €12,000
    Usually
    €12k–€20k
    Time
    2–4 weeks

    In the price

    • Your content moved to the new stack
    • Every URL kept or redirected
    • The redirect map, for you to read before launch
    • Checks on traffic and errors after launch

    Not in it

    • A redesign: that’s a Website
    • New copy
    • A promise about rankings. Nobody can make one

    What moves the price

    How many URLs and templates there are, and how tangled the old CMS is.

  • Brand identity

    Logo, type, colour, guidelines and an asset kit

    From
    €14,000
    Usually
    €14k–€22k
    Time
    2–3 weeks

    In the price

    • Logo, type and colour
    • Guidelines you can hand to anyone
    • An asset kit: every file, every format

    Not in it

    • Naming
    • The website
    • Print production

    What moves the price

    Naming, sub-brands, and how many things need the brand applied to them.

  • Internal tool

    One workflow off spreadsheets, built around how your team works

    From
    €18,000
    Usually
    €18k–€30k
    Time
    3–5 weeks

    In the price

    • One workflow, off its spreadsheet
    • Logins and roles for your team
    • Your existing data imported
    • A walkthrough and a handover

    Not in it

    • A second workflow
    • Integrations we didn’t write into the scope
    • Hosting and third-party fees

    What moves the price

    The number of roles, the integrations, and how messy the existing data is.

  • Product or MVP

    Designed and built, with the code in your repository

    From
    €24,000
    Usually
    €24k–€45k
    Time
    4–8 weeks

    In the price

    • The core flow, designed and built
    • Sign-in and payments
    • The code in your repository
    • Deployed on your own accounts

    Not in it

    • Native apps: that’s an App
    • Features outside the agreed core
    • Hosting and third-party fees

    What moves the price

    How many core flows there are, the integrations, and anything regulated.

  • Brand + website

    The brand identity and the website, in one go

    From
    €28,000
    Usually
    €28k–€40k
    Time
    5–7 weeks

    In the price

    • Everything in Brand identity
    • Everything in Website
    • One timeline and one price for both

    Not in it

    • Naming
    • Copy from a blank page
    • Shops, logins and payments

    What moves the price

    The same things as its two halves: pages, copy, and how far the brand has to stretch.

  • App

    iOS and Android from one codebase, in the stores

    From
    €32,000
    Usually
    €32k–€50k
    Time
    6–10 weeks

    In the price

    • iOS and Android from one codebase
    • The core flow, designed and built
    • Store listings and submission
    • The code in your repository

    Not in it

    • Apple’s and Google’s review time
    • Store and developer account fees
    • A web admin panel, unless we scope one

    What moves the price

    Offline use, device features such as camera, push and payments, and a backend if you don’t have one.

Week 0 is the day work starts. The ruler runs to week 10. Prices excl. VAT. Rows you tick are added up on your estimate.

Guarantees

Four promises, in writing.

They go into the agreement in these words, before you pay anything.
  • Fixed price

    No overruns

    The price on the quote is the price. If I underestimated, that is my cost.

    The fear it answersA scope that explodes halfway through, and an invoice that grows with it.

  • Staged payments

    Stop after any stage

    You pay per stage and can stop after any stage.

    The fear it answersBeing months and thousands in, with nothing you can use and no way out.

  • Week one

    Refunded if you stop

    Week one is a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full.

    The fear it answersHiring someone who turns out to be better at pitching than at the work.

  • Revisions

    Until you sign off

    Changes inside the agreed scope of a stage are included until you sign it off.

    The fear it answersA change order, and a wait, for every small thing you want different.

And two plain ones, no stamp needed

  • The person on the call builds it.
  • Once you carry on past week one, everything lives in your accounts.

The arithmetic

Will it pay for itself?

I can’t promise you clients.
I can do the division.

Divide the price by what one new client leaves you. Here it is for a website, with an example client.

€16,000Website, from÷€4,000One client, an example=4New clients

Four new clients and it has paid for itself. Every one after that is the return.

Your number, my division. A sum, not a forecast.

Scope
Website
One client
An example
Pays back at
Client 4

Other ways to get it made

The comparison you’re already making.

For one job: a website of about six pages. Where a cell has a number, it is someone else’s published number, with its source below.
Five ways to get a website made, compared on time, cost, who does the work, what you own and when each is the right choice
Who makes itTimeCostWho does the workWhat you ownThe right choice when
An agency3–8 weeks where the studio publishes it1. Buyers plan for 3–4 months2.$15,000–$30,000 where it’s published1. Founders report quotes of $50k and up3.A team. Often not the person who sold it to you.Usually everything, once the final invoice is paid1.The job needs ten people at once: a rebrand across markets, a campaign with a hard date.
A designer plus a developerTwo calendars. One buyer waited three weeks between the mockups and the build2.40–60% less than an agency, on paper4.Two people. You manage the handoff between them.Whatever the two contracts say.You have someone in-house to run the project, and the date can move.
A hireMonths to find. After that, full time.A salary every month, launch or no launch.One person on your payroll. Rarely a designer and an engineer in one.Everything. They work for you.The work is permanent and it is the product. Then hire.
An AI builderAn afternoon to a first version.A subscription, and your own evenings.You, prompting.Whatever the tool lets you export.The idea isn’t proven yet. Start there. Come back when it has to sell.
Me3–5 weeks for a website.From €16,000, fixed in writing before I start.Me. The person on the call designs it and builds it.What you’ve paid for. From week two the repository, domain and accounts are in your name.It has to earn its cost back, and you want one person answerable for that.

When not to hire me

  • Your idea isn’t validated. Build the first version in an AI builder for the price of a subscription. If people pay for it, I’d like to hear from you.
  • You need ten people next month. That’s an agency, and a good one is worth its fee.
  • The work never ends and it is the product. Hire, and keep them.
  1. 1Published prices, timelines and terms of three studios, read 11 Nov 2026: Goodspeed (3–6 weeks, “Most first builds cost $15,000 to $25,000”, ownership on final payment), Proof of Work (4 weeks, $20,000–$30,000), DesignMe (about 8 weeks). goodspeed.studio
  2. 2A head of marketing planning a website overhaul, r/marketing, Feb 2026. The thread
  3. 3A founder comparing quotes, r/Entrepreneur, Feb 2026. The thread
  4. 4Parallel, a design studio writing about its own market, Jul 2026. The article

The retainer

Marathon: design and code, every month.

from€7,500a month

For teams with more to ship than one project holds. Same person, same standards, a drop every week.

What a month is

  • A month is four weekly drops.
  • Each Monday we pick one priority: a page, a flow, a feature. Something that fits in a week.
  • By Friday it is designed, built and on a live preview.
  • Bigger things are split across weeks. You choose the order.

Four drops, then the next month, or a pause of up to 45 days.

Unit
One month
Drops
Four, one a week
Pause
Up to 45 days

The rules

  • Month to month. No minimum term.
  • Pause for up to 45 days. Launches move, and the plan moves with them.
  • A Marathon takes one of my two desks, so it starts when one is free.
  • Billed at the start of each month.

Payment

How you pay.

Four parts. You can stop after any of them.

The example: a website at its starting price of €16,000, paid in four parts. The first is week one, and it is the one you can get back.

  1. Before day one€3,000Week one. Refunded in full if you stop at the end of it.
  2. When you carry on€5,000The rest of the first half.
  3. At the midway sign-off€4,000A quarter.
  4. At handover€4,000The last quarter, when it is live.
Example
Website
Paid in
Four parts
Refundable
Week one
  • To start I need a signed agreement, the week-one fee and a short kickoff.
  • Stop after any stage and you have paid for the stages delivered. What you have paid for is yours.
  • The price in the agreement is the total of the four. There is no fifth invoice.

Fit

Who this isn’t for.

Saying it here saves us both a call.

Not a fit

No hard feelings
  • Projects under €8k. The smallest thing I take on is one landing page, done properly.

  • Work billed by the hour. You’d be buying my time. I’d rather sell you the result at a price that can’t move.

  • “Make it prettier.” If nothing has to change in your numbers, keep the money.

  • A free pitch. Week one is the pitch. It’s paid, and it’s refundable.

  • A third project. I run two at a time. If both desks are taken, I’ll tell you when one frees up.

Your estimate

Print your own estimate.

Tick what you need. The receipt adds it up, and the sheet it prints is made to be forwarded.
What you need

Each tick is a row of the price table at its starting price. Brand and website together print as the bundle, which costs less than the two apart.

Estimate: Website. From €16,000. Week one, €3,000, is included and refundable.

web0 · Estimate

Dion Zeneli, design and development

Stays in this tab. It prints on the sheet and goes nowhere else.

  • Week one€3,000

    Paid first. Refunded in full if you stop at the end of it.

  • Websitefrom €16,000

    Up to about 6 pages, with a CMS and a handover

  • Week one, counted toward the project−€3,000

From€16,000

A starting price. Your fixed price comes in writing after the call, before you pay anything.

How it’s paid

  • Before day one€3,000
  • When you carry on€5,000
  • At the midway sign-off€4,000
  • At handover€4,000

If you stop after week one

Paid, then refunded in full€0

Typical time

3–5 weeks

In writing, on every project

  • Fixed price. No overruns.
  • Staged payments. Stop after any stage.
  • Week one. Refunded if you stop.
  • Revisions. Until you sign off.
Book a 20-min call

Prices in euros, excl. VAT · thanks for reading the small print

Questions

What people ask before the call.

Not answered here?

Ask me. I read every message myself, and the call takes twenty minutes.

Because a landing page and an app are different jobs. €8k is where a fixed project starts, and every scope has its own starting price in the table. On the call we pin down yours. After it you get it in writing with one fixed price, before you pay anything.

I refund the €3,000 in full. You don’t owe me a reason. What I made that week stays with me.

Then I got it wrong, and that is my cost. The price on the quote is the price. If you want something new that wasn’t in the scope, I quote it separately before I start on it.

If your idea isn’t proven yet, it can, and you should let it. What you pay me for is the judgment about what to build, the hundred decisions a tool gets almost right, and a fixed price, and dates in writing.

Running costs: hosting, domains, paid fonts, stock, third-party services. They sit in your accounts and you pay them directly, so nothing depends on me staying around.

Yes and yes. An NDA if you need it. What you’ve paid for is yours, and from week two the repository, domain and accounts are in your name. No licensing surprises.

Usually within a week of our call, sometimes sooner if the timing lines up. I run two projects at a time, so if both desks are taken I’ll give you a date.

Yes, for up to 45 days. Launches move, and the plan moves with them.

I plan the work so you don’t pay for empty space. If a month is lighter, I move priorities around, batch what’s ready, or roll work into the next week when that makes sense.

Yes. Everything on this page is in euros, excluding VAT.