A brand identity for the company you’re about to be.
Logo, type, colour, guidelines and an asset kit your team can use the next morning. Drawn by the person who can also build with it.
| What you buy | From | Usual time |
|---|---|---|
| Brand identityLogo, type, colour, guidelines and an asset kit | €14k | 2–3 weeks |
| Brand + websiteThe brand identity and the website, in one go | €28k | 5–7 weeks |
Week one is a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full. Prices excl. VAT.
Scope
What you get, and what you don’t.
Included
- Brand strategy: who you are for, and what you say first
- A logo system: the mark, the wordmark and the small sizes
- Type and colour, with the contrast checked for text
- Brand guidelines your team can follow without me
- An asset kit: logo files, social images and a deck template
- The Figma file with the whole system in it
Not included
- Naming. I’ll pressure-test a shortlist; I don’t invent the name.
- Trademark search and registration. That is a lawyer’s job, and worth doing before you print.
- Large illustration or motion sets. The pieces that set the style are included.
- Packaging and print production
- The website. Brand + website is its own scope, at one price.
Anything under “Not included” can be added. It changes the quote, and you see the new number before I start.
Price
What moves the price.
Moves the price up
- Sub-brands, or a family of products
- A full illustration or motion set
- A pitch deck designed with it
- Several people who each need convincing
Keeps it at the from-price
- A name you’re keeping
- One founder who decides
- What you already know about your buyers, written down
The problem
The company grew. The logo stayed home.
Outgrown your logo? Good sign.
It usually comes up before a raise, a launch or a first big customer. The product has moved on and the look hasn’t. The logo was drawn on a weekend, the deck uses three blues, and every new page gets invented from scratch.
The cost is quiet. A buyer decides whether to trust you before reading a word, and a brand that looks younger than the company makes every claim work harder.
I draw the identity for the company you are becoming, then give your team rules they can follow without me.
The numbers
Your brand speaks first. Here is one public number.
Public benchmark
80%
of SaaS marketing chiefs reached their first call with a vendor already at least moderately familiar with it. The impression was made before anyone spoke.
Source: Wynter, How B2B SaaS CMOs buy software (opens in a new tab), 2026. 101 CMOs surveyed. A public benchmark. It is not a result of mine and not a promise.
What would a €14,000 identity have to do?
Type your numbers and the sum appears here.
Your numbers, your estimate. They stay in this tab: nothing is saved or sent.
Proof
Identities I have drawn.
SectorDental equipmentRoleClient projectHaloI reworked the brand and the messaging, then designed and built the site and shop that carry them.
SectorAI search startupRoleStaff roleProfoundDesign engineer at Profound. I designed the brand, the product walkthrough and the website.
SectorWork management softwareRoleStaff roleFiberyDesign engineer at Fibery. I worked across the brand, the product and the website.
Week one
Hire me for a week first.
Fixed feeFive working days
Week one
€3,000counts toward your project
Refundable
If you stop on day fiveWeek one is a product of its own: five working days for a fixed €3,000, counted toward the project. You get the scope in writing, real screens and a live link. Then you decide.
- Day 1The scope, in writing
- Day 2First real screens
- Day 3A live link
- Day 4Your notes, my changes
- Day 5You decide
Stop at the end of week one and I refund it in full.
Questions
Questions people ask before the call.
One direction, argued for, and shown on real things: your site, a deck slide, an app icon. If it’s wrong you say so in week one and I change course. I don’t show forty marks and ask you to pick.
Yes. Keeping the mark and rebuilding type, colour and rules around it is often the right call, and it costs less than starting over.
Usually. A brand identity takes 2–3 weeks, and brand and website together 5–7 weeks. Tell me the date on the call and I’ll say whether it fits, before you pay anything.
As many as it takes inside the agreed scope. Changes inside the agreed scope of a stage are included until you sign it off. A change that adds scope gets a price first, and you decide before I build it.
Week one is the first week of the project, sold as its own sprint: a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full. The work from that week stays with me.
You do, once it’s paid. Week one’s work becomes yours when you carry on; stop in week one and it stays with me, and you get the fee back. After that, each stage’s work and its IP are yours once that stage is paid, and I keep no rights to them. I treat your business information as confidential and can sign an NDA.
Yes. You talk to me and I do the design and the code. No account managers, no handoffs, no juniors learning on your project.
Yes, to move faster: research, first passes and boilerplate code. I don’t hand you its first draft. Every design decision and every line that ships goes through me.
No. Every design decision is mine. This site is the sample, and it was drawn, not generated.
Promises
Four promises, in writing.
Fixed price
No overrunsThe price on the quote is the price. If I underestimated, that is my cost.
Staged payments
Stop after any stageYou pay per stage and can stop after any stage.
Week one
Refunded if you stopWeek one is a fixed fee of €3,000, counted toward the project. Stop at the end of it and I refund it in full.
Revisions
Until you sign offChanges inside the agreed scope of a stage are included until you sign it off.
A brand identity starts at €14k. Week one costs €3,000, and you get it back if you stop there.