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ConceptA tool I would build. Not client work.

A call console for phone agents.

Your phone agent books visits while you do something else. This is where you check what it said, what it did, and the exact second it did it, without listening to every call.

Concept

Not client work
Drawn for
A startup or a service firm that lets a phone agent answer, and the manager who has to stand behind what it tells callers.
The problem
It took two hundred calls this week. The only way to know what it promised people is to listen to them one by one.
The money
Human cold calls succeed 4.82% of the time, by one vendor’s own data. Cognism, State of Cold Calling, 2024 (opens in a new tab). An off-the-shelf agent is listed at $2 a conversation. Salesforce Agentforce (opens in a new tab).
Belongs to
Product and MVPThe nearest thing I have built is an outbound sales CRM with a browser power dialer. See it, as private work

Every company, person and number on these screens is made up. Nobody has bought this yet.

Live demo

Play the call. Watch Thursday.

A made-up call, replayed in your browser. There is no sound, no call is placed and nobody is recorded.

DemoPress play, or drag the waveform. Watch Thursday in the diary at 0:33. There is no sound: the words are the recording.

Call 2318

Booked, 1 callbackInbound · +32 ··· ·· 41 · Wed 11 Nov, 09:14

0:58 / 0:58

TranscriptTranscribed by AI
  1. AgentAI

    Brandaris Heating, this is the booking assistant. I’m an AI. How can I help?

    0:00
  2. Caller

    Hi, my boiler needs its yearly service. It’s been making a ticking noise too.

    0:05
  3. AgentAI

    I can book that. What’s the address?

    0:11
  4. Caller

    We’re at Lindenlaan fourteen.

    0:14
  5. crm.find_customerH. Claes, Lindenlaan 14. Gas boiler, fitted 2019.0:16
  6. AgentAI

    Thank you, Mrs Claes. I see a gas boiler from 2019. Which day suits you?

    0:17
  7. Caller

    Thursday morning, if you can.

    0:23
  8. calendar.find_slotsThu 08:30, Thu 10:30, Fri 09:00.0:25
  9. AgentAI

    On Thursday I have half past eight or half past ten.

    0:26
  10. Caller

    Half past ten, please.

    0:31
  11. calendar.bookThu 12 Nov, 10:30 to 11:30. Technician: Pieter.0:33
  12. AgentAI

    Booked. Thursday the twelfth at half past ten. Pieter will come by, and you’ll get a text to confirm.

    0:34
  13. Caller

    Great. Oh, and what would a new boiler cost, roughly?

    0:41
  14. Handed to a personPrices are never quoted by the agent. Callback task created for sales.0:45
  15. AgentAI

    I can’t quote prices, so I’ve asked a colleague to call you back today about that.

    0:46
  16. Caller

    That’s fine. Thanks!

    0:53
  17. AgentAI

    You’re welcome. Goodbye.

    0:54
  18. crm.noteTicking noise noted for the technician.0:56
Diary, this weekPieter, technician

Mon 9

PeetersService
MaesRepair

Tue 10

JacobsService
WoutersService
DriesInstall

Wed 11

LemmensService
AertsRepair
SmetsService

Thu 12

MertensService
HermansService
ClaesBoiler service

Fri 13

ClaeysService
BogaertRepair
What the call produced
  • CustomerH. Claes, Lindenlaan 140:16
  • VisitThu 12 Nov, 10:30, Pieter0:33
  • Handed to a personPrice of a new boiler0:45
  • NoteTicking noise0:56

Concept

Call detail

One call, word by word, with what the agent did and when. The diary shows the booking land.

The rest of the tool

Two more screens.

What is happening on the phones right now, and which of this week’s calls a person should look at.
  1. Brandaris Heating
    Live6
    All calls
    Outcomes and review4
    The agent
    Script
    What it may not do
    Diary
    Mila JacobsOffice manager
    Brandaris HeatingLive
    Agent is answeringSend new calls to the officePause
    +32 ··· ·· 41Booking

    Agent: Booked. Thursday the twelfth at half past ten.

    Yearly service0:33
    +32 ··· ·· 07Listening

    Caller: It only happens when the heating has been off overnight.

    Repair1:12
    +32 ··· ·· 96Speaking

    Agent: Brandaris Heating, this is the booking assistant. I’m an AI.

    Not known yet0:08
    +32 ··· ·· 58Handing off

    Caller: I can smell gas in the hallway.

    Passed to the emergency line at once2:47
    Take the call
    +32 ··· ·· 23On hold

    Agent: One moment while I look for a slot on Friday.

    Yearly service0:51
    +32 ··· ·· 64Listening

    Caller: Can you move my appointment to next week?

    Change a visit1:40
    Just endedThe last five, newest first
    EndedCallerAboutOutcomeLength
    09:13+32 ··· ·· 12Yearly serviceBooked Mon 16, 08:301:21
    09:11+32 ··· ·· 85Price of a new boilerCallback by the office1:47
    09:08+32 ··· ·· 30Not knownHung up after 6 s0:06
    09:04+32 ··· ·· 77Repair, no hot waterBooked Thu 12, 15:002:05
    08:57+32 ··· ·· 19Change a visitMoved to Tue 17, 14:001:12
    6 live41 today1 waiting for a personLongest wait before the agent answers: 4 s

    Concept

    Live calls

    Every call in progress with its state and the last thing said. A call the agent may not handle goes to a person at once.

    1 / 2
  2. Brandaris Heating
    Live6
    All calls
    Outcomes and review4
    The agent
    Script
    What it may not do
    Diary
    Mila JacobsOffice manager
    Brandaris HeatingOutcomes and review
    TodayThis weekThis month

    212 calls answered this week

    Mon 9 to Wed 11 Nov

    • 131Booked a visit
    • 38Passed to a person
    • 27Left a message
    • 16Hung up early
    Picked for review6 of 212, each with the reason it was picked
    What gets picked
    CallWhy it was pickedOutcomeLengthReview
    2318Handed off: asked for a priceBooked0:58Needs a look
    2301Booked outside working hoursBooked1:44Needs a look
    2296Caller repeated the address three timesBooked2:31Needs a look
    2274Silence longer than 6 secondsHung up early0:22Needs a look
    2259Handed off: smell of gasPassed to a person0:19Reviewed
    2240Picked at randomBooked1:05Reviewed

    Concept

    Outcomes and review

    How the week’s calls ended, and a short list picked for review, each with the reason it was picked.

    2 / 2

The money

What it would be worth.

A manager checks a day of calls in minutes, and can point at the second a booking was made.

I found no public figure for how long a call review takes, so I won’t quote one. Count the calls your agent takes, the share somebody listens to, and the minutes each one costs. That is the number this replaces.

What you can buy today

List prices from each vendor’s own page, checked on 11 November 2026. That buys the agent. The console is worth building when the calls end in your own diary, your own stock or your own rules about what the agent may not say.

What listening back costs you now

Type your numbers and the sum appears here.

Your numbers, your estimate. I found no public figure for how long a call review takes, so I am not quoting one.

Want this for real?

Tell me what yours has to do. In 20 minutes you will know whether it is worth building, and what I would cut from this drawing.

I would scope it as a product or MVP: from €24k, usually 4–8 weeks. What that includes