The project
From the brief to what shipped.
A staff role on the Fibery team, not a web0 project. The work belongs to the team; what I did is listed as mine.
The situation
Fibery is a work platform for teams: docs, databases, views and AI in one place, sold as the thing that replaces a pile of other tools.
Doing a lot is Fibery’s selling point and its biggest risk. A new team opens it, sees everything at once, and doesn’t know where to start.
What I did
I was on the Fibery team as a design engineer. I worked across the brand, the product and the website, inside the app as much as on the marketing side. The site tells it with a drawn city where every building is a team, and one board that turns into seven views.
This was a staff role, so there is no project price to show. For what a scope like this costs as a web0 project, see the prices.
What shipped
- Work across the brand, the product and the website, as part of the Fibery team.
- A drawn city where every building is a team.
- One board that turns into seven views.
Impact
What it’s worth.
The figure, what it counts, and the arithmetic with every input, one click away.
Fibery: the impact
About €14,400
a year for each extra point of free-to-paid conversion, per 1,000 new workspaces
With 10 seats a team on Standard.
Range: €7,200 to €24,000
I worked on this as a staff design engineer on the Fibery team. What one point of free-to-paid conversion is worth at Fibery’s public prices.
- 5 seats, Standard
- €7,200
- 10 seats, Standard
- €14,400
- 10 seats, Pro
- €24,000
- Inputs
- 4
- Public sources
- 3
How it adds up
The formula1,000 workspaces × 1 point × seats × price a seat × 12 months
| Input | Value | Where it comes from |
|---|---|---|
| Free plan | Up to 10 users | Public sourcefibery.com/pricing (opens in a new tab) |
| Standard | €12 a user a month, billed yearly | Public sourcefibery.com/pricing (opens in a new tab) |
| Pro | €20 a user a month, billed yearly | Public sourcefibery.com/pricing (opens in a new tab) |
| Seats in a paying team | 5 or 10 | My figure |
The arithmetic
- One more point of 1,000 workspaces is 10 more paying teams.
- 10 teams × 10 seats × €12 × 12 months = €14,400 a year.
- 5 seats on Standard is €7,200. 10 seats on Pro is €24,000.
What it leaves out
The sizing says what one point is worth at 5 or 10 seats a team, on Standard or Pro.
Plates
More of the Fibery work.
8 plates, numbered on from Fig. 1.










In their words
“Got our vision immediately and translated it into a product that looks sharp and feels simple to use. The quality of output and speed were both impressive.”
Michael DubakovFounder, Fibery
Next caseHersStaff design engineer at Hims & HersDelivery: Brand, website and buying flow, from the treatment grid to checkout and order status.Read the case The spot next to Fibery is yours.
Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.
Fixed price from €8k · 2 projects at a time