Skip to content
Taking 2 projects at a timeBook a 20-min call
Book a 20-min callhello@theweb0.com

Halo

ImpactAbout 50more paid reservations per 10,000 visitorsHow it adds up
Role
Client project
My part
Brand, website, ecommerce
Sector
Dental equipment
Fig.1 of 9RecordedThe live site, recorded in November 2026.Sitehalodental.com

The project

From the brief to what shipped.

A web0 client project. I worked with Halo’s own team, and what is not listed as mine is theirs.

The situation

Halo makes the Digital Mirror, a dental mirror with its own ring light and a built-in camera. The people buying it are dentists who compare specs and want to trust the kit before they ever talk to sales.

Gear that looks premium in the room has to look premium on a screen too, and a shop for dental kit can’t feel like a catalogue from 2009. The message needed tightening and the path from “nice mirror” to “reserve now” needed to get shorter.

What I did

I reworked the brand and the messaging, then designed and built the new site with the shop inside it. The product is filmed on black so it’s the only thing lit, and the pages lead with what a dentist actually checks: light, fogging, the camera, the weight.

What shipped

  • The brand and the messaging, reworked.
  • The site, with the Digital Mirror filmed on black.
  • A Get Started page and a reserve flow inside the site.
  • Phone layouts that open on the film, then the specs.

Impact

What it’s worth.

The figure, what it counts, and the arithmetic with every input, one click away.

Halo: the impact

About 50

more paid reservations for every 10,000 visitors

Each reservation is a $200 deposit, so that is about $10,000 more for every 10,000 visitors.

Inputs
3
Public sources
1
How it adds up

The formula10,000 visitors × the share who reserve × the lift from the redesign

The inputs, their values and where each comes from
InputValueWhere it comes from
Visitors who reserve a Digital Mirror2%My figure
Lift from the redesign+25%My figureFor scale: speed-only tests show 8% to 10%. Baymard puts the potential from better checkout design at 35% for large shops. NN/g found an average 83% improvement across usability redesigns.web.dev, Vodafone A/B test, 2021 (opens in a new tab)Deloitte for Google, 2020 (opens in a new tab)Baymard, 2026 (opens in a new tab)NN/g, 2008 (opens in a new tab)
Price of a reservation$200, in May 2024Public sourceDental Products Report, May 2024 (opens in a new tab)

The arithmetic

  1. 10,000 visitors × 2% = 200 reservations, or $40,000 in deposits.
  2. 25% more is 50 more reservations, or $10,000 more in deposits.

What it leaves out

The mirror’s own price is not public, so only the $200 reservation is counted.

Price and time

The same scope, elsewhere.

What a brand and a website costs and how long it takes, at three places. Read the time column first: its lines are drawn to scale.

Price and time for this scope: web0’s published price, fixed-price studios, and the Clutch average
WhoPriceTimeSource
web0brand + website, today’s published pricefrom €28k5–7 weeksPricing
Proof of Work Studiobrand + website bundle, fixed price$50,000≈ €43k7 weeksProof of Work Studio (opens in a new tab)
Clutch averages, added upbranding plus web design$109,757≈ €94.4k8 and 7 monthsClutch, branding pricing, September 2026 (opens in a new tab)Clutch, web design pricing, September 2026 (opens in a new tab)
  • The web0 row is the published price for this scope today. No start and launch dates for this project are on file.
  • The reserve flow is not part of the published scope. It would be quoted on top.
  • The sum is mine, from Clutch’s averages for branding ($71,652) and web design ($38,105). Both are pulled up by large projects. Most branding projects it reviews are $10,000 to $49,999 and most web design projects are under $10,000. Its month counts are engagement lengths from reviews, not build time.
  • Euro values use about €0.86 per $1, an approximate rate.

What Halo paid is private. This compares published prices, not this project’s own timeline.

Scope
Brand + website
Places
3
Sources
3
Time
To scale

Plates

More of the Halo work.

8 plates, numbered on from Fig. 1.

Halo product card: paired and standalone options for the Digital Mirror
2/9The mirror works on its own or paired with the Halo app.
Halo product section: “The lighting of your dreams”, the mirror’s ring light on black
3/9The ring light, lit on black.
The Halo Op section: a flat lay of the kit (mirrors, batteries, tablet arm) beside the bundle list and Get Started button
4/9Halo Op, the bundle, laid out next to what’s in the box.
Feature card: Weight and size, with the full Digital Mirror shown side on
5/9About 35 g, shown at full length.
Seamless integration on the Get Started page: an all-white render of a dental room with a blue hotspot on the charging station
6/9Get Started page. The room is drawn in white so the product is the only colour.
First screen of the reserve flow: Who are you reserving for?, with My practice(s) selected
7/9Reserve flow, step one. Nothing was submitted.
Battery change card: the charging station holding six batteries
8/9The charging station, from the Designed for everyday use section.
Halo on a phone: the hero filmHalo on a phone: the Digital Mirror specs
9/9On a phone: the film first, then the specs a dentist checks.

In their words

“Elite work. web0 tightened our messaging, elevated the design, and delivered a site that feels premium and runs smoothly. We saw stronger engagement and cleaner conversion flow within weeks.”

David KhouryVP of Marketing, Halo
Plane’s headline above a list of work itemsNext casePlaneClient projectImpact: About $4,100 in new annual recurring revenue per 10,000 visitors.Read the case

The spot next to Halo is yours.

Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.

Fixed price from €8k · 2 projects at a time