The project
From the brief to what shipped.
A web0 client project. I worked with Duten’s own team, and what is not listed as mine is theirs.
The situation
Duten makes stainless steel taps, sensor mixers and fittings for commercial washrooms, drawing on French design. Architects and specifiers choose them by finish and by spec.
A range sold on finish and detail has to be seen up close. Specifiers need the spec sheet, and everyone needs to see all six finishes without opening a PDF.
What I did
I designed and built the site. The finish picker is the centre of it: choose one of six finishes and the tap changes with it. Product pages keep the spec beside the product. Today the site runs in French, English, German and Russian.
What shipped
- The site, designed and built.
- A picker for six finishes. Choose one and the tap changes with it.
- Product pages with the spec beside the product.
- Four languages today: French, English, German and Russian.
Impact
Left blank, on purpose.
Where no public number fits this work, I show none rather than invent one.
Duten: no figure
No figure
Left blank on purposeNo figure
in revenue
Duten sells through specifiers and distributors, and the sale happens off the site, so a public benchmark cannot price it honestly.
- Inputs
- 1
- Public sources
- 1
Why there is no figure
| Input | Value | Where it comes from |
|---|---|---|
| Consumers who never buy from sites in another language | 40% of 8,709 surveyed | Public sourceConsumers in 29 countries, not specifiers.CSA Research, 2020 (opens in a new tab) |
Why there is no figure
I did not model revenue. Duten publishes no prices, and orders go through distributors.
Two public facts frame the value. CSA Research found that 40% of the consumers it surveyed never buy from websites in another language, and this site serves four. And a website of this scope is from €16k in 3–5 weeks at web0’s published price.
Price and time
The same scope, elsewhere.
What a website costs and how long it takes, at four places. Read the time column first: its lines are drawn to scale.
| Who | Price | Time | Source |
|---|---|---|---|
| web0website, today’s published price | from €16k | 3–5 weeks | Pricing |
| Proof of Work Studio5-page site, fixed price | $20,000≈ €17.2k | 4 weeks | Proof of Work Studio (opens in a new tab) |
| Flow Ninjawebsite, larger tier | from $25,000≈ €21.5k | 8–16 weeks | Flow Ninja, pricing (opens in a new tab) |
| Clutch averageweb design projects | $38,105≈ €32.8k | 7 months | Clutch, web design pricing, September 2026 (opens in a new tab) |
- The web0 row is the published price for this scope today. No start and launch dates for this project are on file.
- Extra languages go beyond the published website scope. They would be quoted on top.
- Clutch’s average is pulled up by large projects. Clutch also says most web design projects it reviews cost less than $10,000. Its month counts are engagement lengths from reviews, not build time.
- Euro values use about €0.86 per $1, an approximate rate.
What Duten paid is private. This compares published prices, not this project’s own timeline.
- Scope
- Website
- Places
- 4
- Sources
- 3
- Time
- To scale
Plates
More of the Duten work.
8 plates, numbered on from Fig. 1.
Next caseLightfieldStaff design engineer at LightfieldImpact: About 500 companies for each 10% difference in sign-up conversion, since launch.Read the case The spot next to Duten is yours.
Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.
Fixed price from €8k · 2 projects at a time