The project
From the brief to what shipped.
A staff role on the Lightfield team, not a web0 project. The work belongs to the team; what I did is listed as mine.
The situation
Lightfield is a CRM that updates itself from every customer conversation, so its agents can run outbound, flag deals at risk and tell a sales team where to look next.
A new CRM has to beat the one a team already pays for, and this site was also going in front of investors. It had to tell the story clearly and still work as a sales tool.
What I did
I was on the Lightfield team as a design engineer. I shaped the story, then designed and built the site. The product sits right beside the headline, a live table of accounts and their scores, so you see what Lightfield does before you read about it.
This was a staff role, so there is no project price to show. For what a scope like this costs as a web0 project, see the prices.
What shipped
- The story, then the site, designed and built as part of the Lightfield team.
- The product right beside the headline: a live table of accounts and their scores.
Impact
What it’s worth.
The figure, what it counts, and the arithmetic with every input, one click away.
Lightfield: the impact
About 500
companies for each 10% difference in sign-up conversion, since launch
Built as a staff design engineer on the Lightfield team. What a 10% difference in sign-up conversion is worth at Lightfield’s public scale.
- Inputs
- 3
- Public sources
- 2
How it adds up
The formulaCompanies signed up since launch × 10%
| Input | Value | Where it comes from |
|---|---|---|
| Companies signed up | Over 5,000, by September 2026 | Public sourceLightfield, “Our Series A”, September 2026 (opens in a new tab) |
| Public launch | November 2025 | Public sourceVentureBeat, November 2025 (opens in a new tab) |
| Sign-ups pass through the website | All of them | My figure |
The arithmetic
- 5,000 sign-ups × 10% = 500 companies, over about ten months.
What it leaves out
Lightfield’s co-founder says close rate improved and bounce dropped after launch. The sizing says what a 10% better or worse site moves at this scale.
Plates
More of the Lightfield work.
8 plates, numbered on from Fig. 1.
In their words
“Excellent project management and strong creative direction. Told our story clearly, built a clean site, and it became a real asset for fundraising and sales. Our close rate improved and bounce dropped after launch.”
Keith PeirisCo-Founder, Lightfield
Next caseProfoundStaff design engineer at ProfoundStated by the co-founder: Under 3 weeks from brief to live, for the Profound team.Read the case The spot next to Lightfield is yours.
Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.
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