The project
From the brief to what shipped.
A web0 client project. I worked with Erthos’s own team, and what is not listed as mine is theirs.
The situation
Erthos makes plant-based materials that replace plastic, like a bioresin that swaps in for polypropylene in beauty packaging. Its buyers are brands that want off petroleum plastic without rebuilding their factories.
Materials science is hard to make tangible. The site had to make a lab material feel real and desirable to a brand team, and explain the machine-learning platform behind it in the same breath.
What I did
I worked with the founders on the product direction and the site, milestone by milestone. The home page lets the material speak: the film turns raw particles into a jar, then the jar into moss.
What shipped
- The product direction, worked out with the founders.
- The site, built milestone by milestone.
- A home page film: raw particles become a jar, then the jar becomes moss.
Impact
Left blank, on purpose.
Where no public number fits this work, I show none rather than invent one.
Erthos: no figure
No figure
Left blank on purposeNo figure
in revenue
Erthos sells to a small number of large brand teams, so one enquiry can outweigh a year of traffic, and no public benchmark models that honestly.
- Inputs
- 1
- Public sources
- 1
Why there is no figure
| Input | Value | Where it comes from |
|---|---|---|
| B2B funnel benchmarks I found | From software companies, not materials | Public sourceFirst Page Sage, 2025 (opens in a new tab) |
Why there is no figure
I show no figure. Deal size, enquiry volume and sales cycle are private, and the funnel benchmarks I found come from software companies.
What I can show is delivery: a website of this scope is from €16k in 3–5 weeks at web0’s published price, against a Clutch average of $38,105 and engagements that last 7 months.
Price and time
The same scope, elsewhere.
What a website costs and how long it takes, at four places. Read the time column first: its lines are drawn to scale.
| Who | Price | Time | Source |
|---|---|---|---|
| web0website, today’s published price | from €16k | 3–5 weeks | Pricing |
| Proof of Work Studio5-page site, fixed price | $20,000≈ €17.2k | 4 weeks | Proof of Work Studio (opens in a new tab) |
| Flow Ninjawebsite, larger tier | from $25,000≈ €21.5k | 8–16 weeks | Flow Ninja, pricing (opens in a new tab) |
| Clutch averageweb design projects | $38,105≈ €32.8k | 7 months | Clutch, web design pricing, September 2026 (opens in a new tab) |
- The web0 row is the published price for this scope today. No start and launch dates for this project are on file.
- Product direction is not a published scope. It would be quoted on top.
- Clutch’s average is pulled up by large projects. Clutch also says most web design projects it reviews cost less than $10,000. Its month counts are engagement lengths from reviews, not build time.
- Euro values use about €0.86 per $1, an approximate rate.
What Erthos paid is private. This compares published prices, not this project’s own timeline.
- Scope
- Website
- Places
- 4
- Sources
- 3
- Time
- To scale
Plates
More of the Erthos work.
8 plates, numbered on from Fig. 1.
In their words
“Fast, thoughtful, and genuinely easy to work with. Nailed the product direction, hit every milestone, and kept us moving without any chaos.”
Nuha SiddiquiCo-Founder, Erthos
Next caseDutenClient projectDelivery: A six-finish picker, the spec beside each product, four languages.Read the case The spot next to Erthos is yours.
Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.
Fixed price from €8k · 2 projects at a time