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Escape

ImpactAbout C$2,200more revenue per 10,000 visitsHow it adds up
Role
Client project
My part
Strategy, design, ecommerce
Sector
Specialty coffee roaster
Fig.1 of 9RecordedThe live site, recorded in November 2026.Siteescape.cafe

The project

From the brief to what shipped.

A web0 client project. I worked with Escape’s own team, and what is not listed as mine is theirs.

The situation

Escape is a specialty coffee roaster from Quebec. It sells beans, boxes and subscriptions online, in French and English.

Coffee shops online all look alike: a bag on white. Escape had a sharper idea, coffee as a way out of the daily routine, and the shop had to carry it without getting in the way of buying.

What I did

I worked on the strategy, then designed and built the shop. Each coffee series gets its own photograph and its own mood, and the subscription sits right beside them, so one bag can turn into a monthly order.

What shipped

  • The strategy, then the shop, designed and built.
  • A photograph and a mood for each coffee series.
  • The subscription, right beside the products.
  • French and English.

Impact

What it’s worth.

The figure, what it counts, and the arithmetic with every input, one click away.

Escape: the impact

About C$2,200

more revenue for every 10,000 visits

Counted from orders of about C$35. Subscription repeat orders are not counted.

Inputs
3
How it adds up

The formula10,000 visits × the share that end in an order × the order value × the lift

The inputs, their values and where each comes from
InputValueWhere it comes from
Visits that end in an order2.5%My figureA figure often quoted for online shops.
Value of an orderC$35My figureBetween a $26 bag and the $55 free-shipping line on escape.cafe.escape.cafe (opens in a new tab)
Lift from the redesign+25%My figureFor scale: Baymard puts the potential gain from better checkout design at 35% for large shops.Baymard, 2026 (opens in a new tab)web.dev, Vodafone A/B test, 2021 (opens in a new tab)NN/g, 2008 (opens in a new tab)

The arithmetic

  1. 10,000 visits × 2.5% = 250 orders × C$35 = C$8,750.
  2. 25% more is C$2,188.

What it leaves out

Subscription repeat orders are not counted, so a customer who subscribes is counted once.

Price and time

The same scope, elsewhere.

What a website costs and how long it takes, at four places. Read the time column first: its lines are drawn to scale.

Price and time for this scope: web0’s published price, fixed-price studios, and the Clutch average
WhoPriceTimeSource
web0website, today’s published pricefrom €16k3–5 weeksPricing
Proof of Work Studio5-page site, fixed price$20,000≈ €17.2k4 weeksProof of Work Studio (opens in a new tab)
Flow Ninjawebsite, larger tierfrom $25,000≈ €21.5k8–16 weeksFlow Ninja, pricing (opens in a new tab)
Clutch averageweb design projects$38,105≈ €32.8k7 monthsClutch, web design pricing, September 2026 (opens in a new tab)
  • The web0 row is the published price for this scope today. No start and launch dates for this project are on file.
  • Strategy and the shop go beyond the published website scope. They would be quoted on top.
  • Clutch’s average is pulled up by large projects. Clutch also says most web design projects it reviews cost less than $10,000. Its month counts are engagement lengths from reviews, not build time.
  • Euro values use about €0.86 per $1, an approximate rate.

What Escape paid is private. This compares published prices, not this project’s own timeline.

Scope
Website
Places
4
Sources
3
Time
To scale

Plates

More of the Escape work.

8 plates, numbered on from Fig. 1.

Escape Bright Series: a group of hikers in a forest, washed in yellow
2/9Each coffee series gets its own world.
Escape: “When you focus on one thing”, a diver mid-air against the sky
3/9“When you focus on one thing”: a diver mid-air, from the home page.
Escape subscription: “Never run”, three steps to a monthly delivery
4/9The subscription in three steps, under “Never run”.
Product page for Mayor: the bag on the left, a white purchase panel on the right with the story, size, grind and add to cart.
5/9Every coffee page pairs the bag with the full story of the lot.
Transparency card on a background of burlap coffee sacks, listing the price paid to the importer, the C-market and Fairtrade prices, the quantity bought and years of relationship.
6/9Each coffee lists what Escape paid for it.
The Box configurator panel: choose a series, pick 3 to 10 bags with a price and discount on each tile, then subscribe every 2 weeks or every month.
7/9Three choices, one panel, price on every option.
8/9Price, bag count and gallery all respond to the configurator.
Escape on a phone: the heroEscape on a phone: the mission
9/9On a phone: the hero and the mission.

In their words

“Quickly grasped our market and turned complex ideas into a clean, confident experience. Strategy, design, and execution all felt top tier.”

David BoucherManaging Director, Escape
Erthos’s moss-covered jar behind the headlineNext caseErthosClient projectDelivery: Product direction and the site. In the co-founder’s words: “hit every milestone”Read the case

The spot next to Escape is yours.

Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.

Fixed price from €8k · 2 projects at a time