The project
From the brief to what shipped.
A staff role on the Profound team, not a web0 project. The work belongs to the team; what I did is listed as mine.
The situation
Profound shows brands how they turn up when people ask AI assistants for advice, and now runs an AI Marketer that does the work. It sells to big brands, and its site also had to hold up in front of investors.
A new category has to be explained in one screen, and a young company has to look as solid as the brands it sells to. With investors in the room, it also had to happen fast.
What I did
I was on the Profound team as a design engineer. I designed the brand, the product walkthrough and the website, and built it on a short clock. The home page puts the real product right under the headline, so you see it working before you read a paragraph about it.
This was a staff role, so there is no project price to show. For what a scope like this costs as a web0 project, see the prices.
What shipped
- The brand, the product walkthrough and the website, as part of the Profound team.
- A home page with the real product right under the headline.
- Live in under 3 weeks, by the co-founder’s account.
Stated by the co-founder
In their own words.
Their own statement, credited to the whole team. I add no figure of my own to it.
Profound: stated by James Cadwallader, Co-founder
Stated
In their own wordsUnder 3 weeks
from brief to live for the brand, the product walkthrough and the website
Built as a staff design engineer on the Profound team. The time is the co-founder’s own statement, credited to the whole team.
- Inputs
- 1
- Stated by them
- 1
Where this comes from
| Input | Value | Where it comes from |
|---|---|---|
| Profound, brand, walkthrough and site | Under 3 weeks | Stated by the company“We shipped in under 3 weeks.” James Cadwallader, Co-founder. |
What I did not add
I draw no comparison with studio timelines. This was a staff team inside a funded company, not a studio project, and published studio packages for a brand and a site range from a couple of weeks to a couple of months.
I have not put a money value on the time either. Profound’s pipeline and costs at the time are private.
Plates
More of the Profound work.
8 plates, numbered on from Fig. 1.
In their words
“Stands out for speed and craft. Professional, investor ready output, great responsiveness, and able to transform complex work within tight timelines. We shipped in under 3 weeks.”
James CadwalladerCo-founder, Profound
Next caseFiberyStaff design engineer at FiberyImpact: About €14,400 a year for each extra point of free-to-paid, per 1,000 new workspaces. With 10 seats a team on Standard.Read the case The spot next to Profound is yours.
Tell me what it has to do. If it’s a fit, the price is fixed before any work starts.
Fixed price from €8k · 2 projects at a time